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Analysis Of Apple Inc. (AAPL) Detailed Apple Inc. (AAPL) stock analysis covering financial health, valuation, growth potential, leadership, risks, and investment outlook. Is AAPL a buy, sell, or hold
Jul 06, 2025
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69.3K Views iPhone: Sales = $213.00b (65% of total revenue), Profit = $53.25b (est.) Services: Sales = $78.00b (24% of revenue), Profit = $27.30b (est.) Mac: Sales = $34.00b (10% of revenue), Profit = $10.20b (est.) Wearables, Home, Accessories: Sales = $40.00b (12% of revenue), Profit = $8.00b (est.) iPad: Sales = $25.00b (8% of revenue), Profit = $5.00b (est.) Certainty: 70% (Apple does not disclose profit per product line; estimates are based on gross margins) Certainty: 60% (projected based on historical trends; market volatility affects accuracy)
Trailing P/E: 28.5x Forward P/E: 25.0x Certainty: 80% (based on 2024 earnings) Certainty: 60% (assumes asset fire-sale; excludes intangible value)
Certainty: 70% (book value excludes brand equity)
Certainty: 75% (Apple maintains low leverage)
Certainty: 70% (net debt position)
Net Profit Margin: 24% Operating Margin: 30% Certainty: 85% (consistent historical margins) Certainty: 65% (R&D treated as an expense)
Certainty: 80% (trailing 12-month net income)
Short-term (2025): 5-7% revenue growth (services drive expansion) Long-term: 3-5% (maturing hardware market) Certainty: 70% (depends on innovation) Certainty: 50% (long-term uncertainty) [[6]]
Certainty: 40% (premium over book value complicates ROI)
Certainty: 40% (sensitive to growth assumptions)
AR/VR Headset Launch: 60% success probability (moderate profit impact) Autonomous Vehicles: 30% success probability (high risk, high reward) Certainty: 60% (R&D timelines uncertain) Certainty: 80% (reputation intact)
Certainty: 70% (audits show compliance but limited transparency)
Certainty: 90% (strong governance track record)
Certainty: 70% (incremental gains)
Certainty: 80% (well-documented risks)
Certainty: 70% (strong liquidity)
Certainty: 70% (consistent profitability)
Certainty: 90% (audited reports)
1. CEO Ownership: 0.02% ($640M)
Certainty: 80% (SEC filings)
Certainty: 80% (recurring services revenue)
Certainty: 75% (capital allocation strength)
Certainty: 70% (survey data)
Appl Inc. 10 years price chart Revenue Growth: 5-10% annually (2022-2024) Margin Trends: Stable at 24-26% net margin Certainty: 85% (audited financials) Financial Health: 8/10 Growth Potential: 7/10 Risk Profile: 6/10 Leadership: 8/10 Competitive Position: 9/10 Weighted Score: 7.5/10 Rationale: Strong fundamentals but limited upside at current valuation Bias Check: Adjusted score from 7.5 to 7.0 (overrating brand resilience) Data Sources: Morningstar, SEC filings, historical trends Uncertainty Handling: Bolded items reflect <50% certainty